2023 Aesthetics Trends
When it comes to aesthetics trends, 2023 is the year of bespoke treatments and individualised beauty. Clients are more knowledgeable than ever on aesthetic treatments and are seeking ways to enhance their complexions whilst retaining their sense of identity. With searches for dermal filler, PLLA and skin boosters at an all-time high, Fox explores the key trends that will be taking the aesthetics industry by storm this year.
1) Individualised Beauty
Personalised beauty is one aesthetics trend that’s here to stay. In response to the overwhelming choice paralysis consumers and clients face in an increasingly saturated market, many clients are seeking bespoke solutions that truly meet their needs.
Personalisation dominated the dermatology market in 2022, with clinics employing innovations such genetic testing to assess the risk of melanoma. The industry also witnessed the rise of online dermatological skincare brands such as Skin+Me and Dermatica, which offer patients bespoke prescription skincare with a simple online consultation process. Overcoming the intimidation that patients may feel when visiting a dermatologist’s office for the first time, the meteoric rise of personalised online services is only set to continue.
Natural-looking Results
In the aesthetics sphere, patients are increasingly trusting the eye of a skilled injector to assess the most beneficial treatment areas. REVOLAX Ambassador Dr Haffar told Fox, ‘the treatment areas that offer the most effective results may not be those that clients initially book in for.’ An expert in creating natural-looking results, Dr Haffar explains that this outcome is achieved when dermal fillers are ‘used in a way to enhance the facial features that are there, not changing them completely. Sometimes, the filler is even used just solely to support an area (i.e., cheeks), not add volume or definition.’ Click here to learn more about Dr Haffar’s expert approach to natural-looking aesthetics.
Expert injectors should utilise their experience and knowledge of facial anatomy to create bespoke treatment packages that combine anti-wrinkle injections and dermal fillers. This trend suggests a move away from the ‘Kylie’ packages of previous years, as younger patients, in particular, look to enhance their unique beauty and celebrate their features. Clients are increasingly looking to pay for aestheticians’ skills, as opposed to choosing one treatment or a set volume of filler, providing an excellent opportunity for practitioners to showcase their education.
2) Aesthetics Trends: Changing Patient Dynamics
The men’s aesthetic market is also predicted to grow this year, amidst the men’s beauty boom, thanks to the rise of subtler-looking tweakments. Due to the prevalence of screen culture and a subversion of ‘traditional’ masculinity, more male clients are looking to refresh and rejuvenate their appearance with a little help from toxins, dermal fillers and skin boosters. This creates a prime opportunity for clinics to create gender-inclusive marketing that appeals to both female and male patients, while upskilling in ‘masculinisation filler’ that focuses on the jawline, nose and cheeks.
3) Hyper-aware Audiences
32% of 25-40 year olds are considering treatment or have undergone a treatment in the last 12 months, making this the most popular age group for aesthetic treatments. These younger clients are now more fluent in the language of aesthetics, thanks to social media platforms such as TikTok and Instagram. Practitioners report that patients are increasingly requesting specific products and techniques and are more knowledgeable about the sector as a whole. End-user documentation of treatment journeys and results, can introduce patients to treatments that they may not have previously considered. On the flip side, these first-hand patient accounts can also serve as a warning against unsuccessful or botched treatments, documenting the long-term outcome of procedures such as threads, or the aftermath of incorrectly placed Botox.
4) Demand for Inclusivity and Diverse Aesthetics Education
In 2023, we can expect to see a welcomed emergence of training courses in treating Black skin and more widely available resources for both patients and practitioners. Whilst not a trend, the long-awaited drive for the aesthetics industry to accommodate all patients is set to come to fruition this year and we’re hoping to see significant steps being made.
Studies conducted by the Black Aesthetics Advisory Board found a significant lack of representation in aesthetics advertising and training, along with a lack of diversity in aesthetics clinical trial data. This industry-wide information and education gap has perpetuated myths surrounding treating Black skin for both patients and practitioners.
Increased diversity amongst patient groups requires practitioners to up-skill when it comes to performing treatments on melanin-rich skin tones. Technological advancements have opened access to treatments such as laser hair removal to patients of colour, while the marketing of dermal fillers is becoming more inclusive. In keeping with the call for individualisation, dermal fillers can offer great results for patients of colour and practitioners are witnessing increased demand for filler treatments amongst Black women. This trend can be attributed to the destigmatisation of cosmetic enhancements, thanks to the rise of TikTok and the candidness of Black celebrities who are open about their enhancements, such as Love Island’s Indiyah.
Treatments that have been traditionally marketed to caucasian patients, such as lip fillers, can be adapted to highlight their defining and hydrating benefits for patients who are not seeking additional volumisation. Skin Boosters such as Seventy Hyal 2000 can also act as injectable lip balm to deliver moisture, without volumising. With patients of all ethnicities are seeking to emphasise their unique beauty, reviewing the diversity of representation and education should be of the upmost importance for both clinics and aesthetics brands.
5) Prejuvenation
Younger clients in their 20’s are more aware of their appearance, with many documenting their lives on TikTok and using video calls for work. The prevalence of the ‘online life’ has stemmed into a growing interest in personal appearance and a desire for preventative anti-ageing treatments. Gen-Z are turning to treatments such as baby Botox and prescription retinols to preserve their skin’s appearance and ward off the onset of fine lines. The prejuvenation treatment route is all about utilising lower doses and volumes of products to achieve a natural-looking end-result. Shop toxins on Fox Pharma here.
6) Evolving Filler Placement
In keeping with the shift towards natural-looking treatments, the industry has witnessed a rise in clients wanting to dissolve their existing filler and ‘start-over,’ emphasising the importance of correct filler placement. Mature clients are becoming increasingly wary of the ‘overfilled’ look that can add unwanted volume to the lower face, thus the more discreet medi-cheek lift is an aesthetic trend that is set to boom in 2023. This non-surgical procedure offers support for the facial structures to maintain a youthful look, without obvious enhancement. The treatment involves injecting a filler such as REVOLAX Deep onto the periosteum, supporting the fat pads that attribute a youthful-look to the visage. The treatment can also help to reduce the appearance of under-eye hollowing, softening the transition between the tear troughs and cheeks. Watch this space.
7) The Collagen Boom
The PLLA filler market is predicted to witness colossal growth in 2023. Collagen-stimulating injectables like aesPlla® work in harmony with the skin’s natural biological function, creating long-lasting and natural-looking volume that smoothes and harmonises the complexion. Ideal for mature skin types, Poly-L-Lactic Acid fillers can offer more effective results than hyaluronic acid fillers and require less top-ups, once the initial course of injections has been completed. Shop aesPlla® on Fox Pharma here.
8) Multi-Benefit Skin Boosters
Skin Booster treatments soared in popularity over the course of 2022 and it’s not hard to see why. Suitable for patients of all age groups, hyaluronic acid-based Skin Boosters such as Seventy Hyal 2000 provide an instant boost of hydration and radiance, leaving the skin plumped with moisture and visibly rejuvenated. As skincare knowledge has become more widely available, clients are looking to multi-benefit solutions that minimise their routines, while providing synergistic benefits. Seventy Hyal 2000 offers a hybrid formula that hydrates the complexion, while its bio-stimulatory action works to increase the production of collagen and elastin to support healthy-looking skin over time.
9) Hair Growth-Stimulators
The popularity of hair growth treatments can also be attributed to TikTok, as users look for minimally invasive alternatives to hair transplants and low-effort solutions that will allow them to forgo hair extensions. Treatments such as the DR CYJ hair filler employ a cocktail of hyaluronic acid and peptides to stimulate circulation and follicular growth on the scalp, in order to help prevent hair loss, while Nucleofill Medium Plus Hair features highly purified and high-density polynucleotides to promote oxygenation. PRP injections have also gained traction for their ability to combat hair fall and increase density. Platelet-rich Plasma injections contain growth factors that are delivered directly into the scalp, offering a promising solution for alopecia sufferers.
10) Radiofrequency Treatments
The new wave of no-downtime treatments promises to deliver defined facial contours from the comfort of clients’ own homes. The upcoming launch of EmFace combines radiofrequency with high intensity electric fields to boost collagen and elastin, while helping to firm and tone the face, while at-home devices like NuFace and the FaceGym Pro EMS have become a staple in many beauty routines to help tone and firm the skin, by supporting the face’s underlying muscular structures.
11) Safety in Aesthetics
With impending regulation changes and licensing on the horizon, safety in aesthetics is being prioritised on a governmental level. One of the most important aesthetics trends on a global scale is the push for better regulation, education and product safety. If patients are not assured that their treatment is being carried out correctly and safely by a qualified practitioner, they can easily be dissuaded from pursuing treatment. Patients are now more aware than ever of the dangers of unqualified practitioners and incorrect injection placement. The pending industry changes will be a welcome relief to patients, yet the counterfeit aesthetics market is also set to boom, including illegitimate aesthetics products such as dermal fillers. Hypervigilance when it comes to safety should be one of the most important aesthetics trends for both practitioners and patients. Stay tuned in to our aesthetics blog for more on this topic.
Championing enhancement over augmentation, 2023 presents an opportunity for practitioners to showcase their skills and create bespoke treatment plans for all clients. With a continued focus on all things skin and natural-looking treatments, the aesthetics industry boom shows no signs of slowing. Shop aesthetics supplies online at Fox Pharma.
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