Introducing Dr Motox as a key opinion leader for REVOLAX.
There is a saying that states “there are decades where nothing happens, and there are weeks where decades happen”. And the year 2021 was the latter.
As both, businesses and consumers adjust to the new norm of life online post-pandemic – the confidence in online sales has increased considerably. With the global pandemic acting as a much-needed catalyst for the marketing world, online commerce is more crucial than ever to nail. Plus, with consumers moving to digital for anything and everything, opinion and influence is top of the search.
Consumers are, primarily, people — and people are primarily interested in other people amongst anything. We are part of a new generation of interested internet users but hey, it works for the faces behind the marketing.
With everyone moving to digital, consumers are looking to social media for advice on not only purchases but cosmetic procedures too. The rise of dermal filler internet searches is outstanding. Consumers are paying more attention to professionals, influencers, and key opinion leaders than ever before.
Here at Fox, we have appointed some of the most influential and renowned medical professionals including top-rated celebrity practitioner, Dr Motox.
“Millennials are 115% more influenced by word of mouth than traditional advertising” – Talk Triggers
What Is The Purpose of Clinic Catch-Ups?
Here at Fox, we have introduced a fortnightly series named ‘Clinic Catch-Ups’. Here, we give the aesthetics low-down from industry-leading medical professionals and Dr Motox was first on our agenda. Our first clinic catch-up session features REVOLAX’s KOL, Dr Motox, sharing his master tips.
Continue reading for the full clinic catch-up video.
What Is a Key Opinion Leader (KOL)?
By definition, a KOL is a trusted, well-respected influencer with proven experience and expertise in a particular field. Possessing strong social statuses within a specific industry, KOLs have prominent status in their communities where their opinions are valued and listened to. Not only are these leaders seen as experts in their field of work, but also as trusted real-life individuals and Dr Motox is an amazing example of this. After receiving a scholarship to a private college in West London, Motox now holds an Honours Degree from a University in Wales.
With extensive knowledge and expertise in the field of aesthetics and a solid client base – we perceive Dr Motox as one of the most reliable influences for REVOLAX and customers evidently agree!
“I love using REVOLAX for many reasons – for one, patients absolutely love it!” – Dr Motox.
Q&A With Dr Motox:
We asked Dr Motox five questions off-camera to get an insight into his duty as key opinion leader of REVOLAX.
Here at Fox, we believe that having a dependable and knowledgeable individual behind the brand is crucial. Not only for educational purposes but also for awareness.
With the constant rise of social media use, now more than ever – it is vital to keep your brand’s name live. Having a key opinion leader proficient in their industry is crucial and Dr Motox makes for the perfect example.
For more Motox, see his Instagram at @dr.motox.
By Florence Goulbourne