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The ‘Low vs High Visual Weight Face’ Tik-Tok Trend Explained

If, like us, you like to spend your evenings doom-scrolling on Tik-Tok, you’re bound to have seen low vs high visual weight makeup looks, with creators advising the best aesthetic for your features. Over recent years, beauty, makeup, and other aesthetic trends have seemingly become more evidence-based than ever before, with people flocking to find out what scientifically works best for them. And, the low vs high visual weight face trend is no exception. Tik-Tok creators typically describe how someone with a high visual weight (think Angelina Jolie) has the facial structure for bolder makeup looks, whilst someone… Read More

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